Brand evolution, omni-channel marketing, brand guidelines, and cross-department brand engagement for a premier Minneapolis RIA.
Full brand modernization + marketing system
Brand Independence
Hill Island Financial
Brand naming, identity development, client experience consulting, and full marketing ecosystem for a firm breaking away from Ameriprise.
~$100M in asset growth during engagement
Social Proof & Authority
Heller Wealth Management
Messaging audit, narrative development, branded content ecosystem, LinkedIn optimization, and engagement dashboarding.
Market expansion + brand authority building
Brand Renaming
Aspen Standard Wealth
Comprehensive rebrand from Palm Financial — positioning workshops, messaging frameworks, and strategic name aligned with Alpine Investors.
Clear market differentiation + repositioning
Full-scale marketing solution — branded ecosystem, internal marketing department, overhauled LP communications, global AGMs, and cross-functional content strategy.
Fund II closed at $330M
Brand Renaming
Aspen Standard Wealth
Comprehensive rebranding for a PE holding company — positioning workshops, messaging frameworks, and strategic naming aligned with parent firm.
Clear market differentiation
Fund Launch Brand
Cresta Fund Management
Strategic brand overhaul six months prior to fund launch — visual identity, digital presence, PR strategy, and investor experience design.
Elevated brand perception for new fund
PROJECT-BASED CONSULTING
MANNATREE
Led CRM tech-stack R&D audit and data integration. Worked with managing partners and department heads to audit the CRM landscape, demo preferred vendors, and lead integration.
Instituted and lead operational efficiency internal