Manna Tree Partners
Private Equity
Elevating a growth equity firm to a global stage.
$303M
Fund II closed
1
Internal marketing dept built
Global
AGMs delivered on a global stage
PE
Growth equity positioning
Overview
Executive summary.
Manna Tree Partners is a Colorado-based pioneering investment firm dedicated to improving human health and wellness through strategic investments in growth-stage companies across the health and wellness sectors. Their mission: empower consumers to live better, longer lives. When Manna Tree engaged us, their mission and investment thesis were not yet matched by their brand, LP communications, or marketing infrastructure. With Fund II on the horizon and no in-house marketing team, they needed a partner who could lead the full marketing function.
01
The challenge.
Manna Tree’s thesis is ambitious: back growth-stage health and wellness companies to help consumers live better, longer lives. But the firm’s brand, LP communications, and marketing infrastructure had not yet evolved to match the sophistication of that thesis or the sophistication of the LP audience it needed to reach.
With Fund II on the horizon and no in-house marketing team, the founders needed a partner who could lead the entire marketing function end to end, from brand strategy through LP experience and execution.
02
The approach.
Rebuilt the core narrative around Manna Tree’s health and wellness thesis so the firm’s mission matched how the partners actually invest.
Modernized the visual system, typography, and photographic direction to reflect a global growth equity firm with Colorado roots.
Rebuilt pitch decks, one-pagers, and LP materials so every touchpoint carried the same tightened narrative and data story.
Developed a cross-channel content engine, giving the partners a consistent voice on the themes driving the Manna Tree thesis.
03
The results.
During the Invstly engagement, Manna Tree closed Fund II at $303M, expanded their LP experience on a global and national stage through annual general meetings, stood up an internal marketing function, and built out a cross-functional content strategy across earned, owned, and paid media.
Manna Tree hired Invstly to help build out our initial marketing structure and strategy. The work helped define how our brand attributes linked to corporate business goals and resourced execution of the marketing plan.
Ross Iverson
Manna Tree Partners
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